In a monumental move set to redefine how millions of Indians interact with artificial intelligence, Bharti Airtel, India’s leading telecommunications giant, has announced a strategic partnership with Perplexity, a cutting-edge AI-powered search and answer engine. This collaboration will empower Airtel’s vast customer base of 360 million across mobile, broadband, and DTH services with a complimentary 12-month subscription to Perplexity Pro, an advanced AI tool valued at a staggering ₹17,000 annually.
This pioneering initiative marks Perplexity’s inaugural partnership with an Indian telecom company, underscoring a significant step towards democratizing access to professional-grade AI tools for everyday users.
The Power of Airtel Perplexity Pro: What’s in Store?
Perplexity Pro goes beyond traditional search engines, offering a sophisticated AI experience powered by leading models like GPT-4.1 and Claude. It’s designed to provide real-time, accurate, and deeply researched responses in a conversational language, transforming how users find and process information.
Key benefits and features of Airtel Perplexity Pro include:
- Enhanced Search Capabilities: Moves beyond mere web page listings to deliver structured, easy-to-read answers with in-line citations from credible sources.
- Access to Advanced AI Models: Users gain access to premium AI models, enabling more nuanced and powerful queries.
- Deep Research Tools: Facilitates in-depth research, allowing users to upload documents for analysis and ask follow-up questions to refine their understanding.
- Image Generation: Explore creative possibilities with AI-powered image generation.
- File Uploads and Analysis: Seamlessly upload and analyze files, making it an invaluable tool for summarizing lengthy documents or extracting specific information.
- Perplexity Labs: A unique suite of tools within the Pro version that allows users to prototype content ideas, visualize data, and explore new creative avenues.
Who Benefits from Airtel Perplexity Pro?
This partnership is a boon for a diverse range of users:
- For Students:
- Acts as a 24/7 research assistant, breaking down complex topics.
- Generates citation-backed answers from verified sources for assignments and projects.
- Helps in streamlining project work and preparing for competitive exams by building quick revision guides and drafting sample answers.
- Significantly reduces time spent on research and formatting.
- For Working Professionals:
- Aids in drafting client briefs, building reports, and navigating daily administration.
- Collates credible and up-to-date insights on consumer trends or market data rapidly.
- Summarizes key sections from PDFs, ideal for fields like consulting, law, and media.
- Boosts productivity and supports smarter decision-making.
- For Everyday Users:
- Provides quick and precise responses for daily activities.
- Helps in planning personal events, like creating travel itineraries based on specific budgets and interests.
- Fosters creativity and informed decision-making with a user-friendly interface.
A Game-Changing Collaboration
Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel, expressed his enthusiasm, stating, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first-of-its-kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
Aravind Srinivas, Co-founder and CEO of Perplexity, echoed this sentiment: “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
How to Claim Your Free Airtel Perplexity Pro Subscription
Availing this exciting offer is simple for all Airtel mobile, broadband, and DTH users:
- Open the Airtel Thanks app on your smartphone.
- Look for the Perplexity Pro offer banner or navigate to the “Rewards” section.
- Tap to activate your 12-month free subscription.
This partnership between Airtel and Perplexity is poised to democratize access to advanced AI, empowering 360 million customers with a tool that promises to enhance productivity, facilitate learning, and simplify daily tasks. The free Airtel Perplexity Pro subscription is more than just an offer; it’s an invitation to join the AI-driven future.
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