The Indian Premier League (IPL) has once again demonstrated its unparalleled commercial prowess, with its business valuation reaching an astounding USD 18.5 billion. This remarkable figure, representing a 12.9% increase over the past year, solidifies the IPL’s position as a global leader in sports entertainment. Valued at an impressive Rs 1.56 lakh crore in Indian…
The world of fantasy sports has taken the globe by storm, captivating millions with its unique blend of strategy, competition, and passion. From cricket enthusiasts in India to NFL fans in the United States, fantasy sports have become a cultural phenomenon, transforming how people engage with their favorite games. But what drives this obsession? In…
India is witnessing a thrilling transformation — the rise of smarter sports fans. From the cricket fields of Chennai to the kabaddi arenas in Jaipur, Indian sports enthusiasts are evolving, questioning, analyzing, and engaging like never before. It’s not just about cheering anymore; it’s about understanding the game, the strategy, and even the economics behind…
