Plastic Recycling Initiative

Pioneering Plastic Recycling Initiative Launched by Bisleri and St. Joseph’s University

Bengaluru, India – In a significant stride towards environmental sustainability, Bisleri International has officially partnered with St. Joseph’s University in Bengaluru, signing a Letter of Agreement to implement its acclaimed ‘Bottles for Change’ plastic recycling initiative across the university campus. This landmark collaboration, announced on July 14, 2025, is set to usher in a new…

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Kharchi Mela

Tripura’s Kharchi Mela 2025: A Positive Leap Towards Sustainability and Digital Safety

Tripura’s esteemed Kharchi Mela 2025 has officially begun, marking a pivotal moment where ancient traditions meet modern imperatives of environmental protection and cybersecurity. Chief Minister Dr. Manik Saha inaugurated the week-long cultural and religious festival at Khayerpur, emphasizing its dual focus on preserving heritage and embracing forward-thinking development. This year’s event, expected to draw over…

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digital vegan

The Decline of Celebrity Endorsements: How the Rise of the Digital Vegan is Redefining Brand Influence

In today’s hyper-connected world, the digital vegan is quietly yet powerfully transforming the marketing landscape. These conscious, mindful consumers prioritize ethical values, transparency, and authenticity over glamorized celebrity lifestyles. Their rise is causing a notable decline in the effectiveness of celebrity endorsements, pushing brands to rethink their outreach strategies. Once seen as the golden ticket…

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